"...Lawn signs influence election outcomes by increasing candidates’ name recognition. There might have been some of that going on."
"Direct mail isn’t dead yet’ as direct mail response rates are high and can effectively target local patients combined with your digital marketing strategies."
"At a time when digital is top of mind for advertisers—and rightly so, with its powerful place in all our lives—one of the most established, tactile, and proven media platforms has enjoyed a resurgence: Savvy brands are casting direct mail in a key role in their marketing arsenals."
"As our digital footprint hits overdrive and Zoom fatigue kicks in, Americans are craving experiences outside of their computer screens...Direct mail marketing continues to deliver a personal and tangible alternative for customers suffering from screen overload, which will be more important than ever as the country slowly returns to normal."
"The USPS promotions incentives have provided a great testing environment, showing many brands how to best make mail engaging across digital channels. Mail service providers are providing more multifaceted data services, data hygiene, and data maintenance to support more complex levels of personalization, segmentation and customized offers for clients across all verticals. All accomplished while increasing postage discounts."